Emmad's Lounge: Sania Maskatiya,s lawn prints 2013 published in Jung newspaper

Tuesday, 26 February 2013

Sania Maskatiya,s lawn prints 2013 published in Jung newspaper

Musical band at Sania Maskatiya Lawn Exhibition Karachi 2013.

Sania Maskatiya,s Exhibition in Karachi - Pictures and Review

Not to exaggerate but "Exquisite" is the perfect word to elaborate Sania Maskatiya,s recent Exhibition held in Karachi. The interior, the designs, the crowd, refreshment, trained staff and above all the Prints.

Held in Palm Marquee Karachi, the ambiance was electrifying. What I saw on the exhibition was surprising if not shocking. Nearly 200 hundred females, mostly middle aged, following a queue and waiting for their turn to buy their required pieces. That was not a usual scene to me since i knew that there were couple of other exhibitions going parallel in the city ; at the same day and same time. ( the other two were Threads and Motifs, Maria B,) Indeed Sania Maskatiya,s prints were above all those designers in this particular season.

Starting from the car parking, it took me nearly 15 minutes to find a reasonable corner to park my vehicle, as there were, around 300 plus vehicles parked in front of the Venue and on both sides of the road, making almost impossible to let go the going traffic.

Reception was more relaxing though, as there were many good faces around, making an air of pleasant, peaceful yet vibrant atmosphere.

As i moved further and into the main hall, a sea like vast hall embedded with great looking White Color Scheme amalgamated with expensive looking interior dazzled my eyes. "Imagine some huge white Palace from Hollywood movies, seeing it live and you would lose your heart then and there". Beautiful dove like simple yet elegant layout of the exhibition.

On the left hand side there was a neatly dressed music band plying mix trance and mesmerizing the customers. The immediate effect of such atmosphere was, customers were so easy and comfortable in moving about and shopping that all they wanted was a perpetual stay.

Another high mark by the designer was the arrangement of refreshment right in the center of the hall, so if you would feel an appetite, a quick bite to a muffin or chocolate tart would refresh you for further shopping.

Different TV channels were all around, covering and making reports of the exhibition.

But one thing was certainly missing, and that was the presence of Designer herself. Had she been among the people, they would have felt more comfortable and more zealous in shopping.