HALSTON HERITAGE will open its first ever standalone stores in March - in three different locations across the US, New York, Los Angeles and Troy Michigan - selling ready-to-wear and accessories. The shops will sell ready-to-wear and accessories. A further 10 to 12 boutiques will be unveiled globally in the near future. The label's collections are currently designed by chief creative officer Marie Mazelis, who was previously creative director at Hervé Léger.
"I am thrilled to be opening the very first Halston Heritage stores," said the label's chairman and CEO, Ben Malka. "We have evolved the brand and the collection significantly over the past year and our store concept perfectly showcases our vision, mixing the legacy of Mr Halston's style with a modern point of view. It is a beautiful, luxurious and inviting environment and the first full expression of the brand."
The stores will each encapsulate the minimal timeless style of the label's eponymous late founder, Roy Halston Frowick, and his personal Manhattan home - which housed some of New York's most glamorous parties, attended by Andy Warhol, Bianca Jagger and Liza Minnelli. The designer's famous floating staircase has been reimagined as a shoe display, while the pop art images that once lined his hallways decorate the store's dressing rooms. His love of ballet is reflected in fixtures that resemble ballet barres dotted around the stores.
EB
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